目前我国企业面临两种趋势，一是随着科学技术的迅速发展和全球信息网络的建立，顾客需求和选择的多样化、全球化趋势日益明显，即顾客可以在全球化范围内选择他们需要的产品或服务；二是随着我国经济体制改革的深入和扩大对外开放，我国成为世界贸易组织成员国的时限日趋临近 At present, Chinese enterprises face two trends. First, with the rapid development of science and technology and the establishment of a global information network, the diversity of customer needs and choices and the trend of globalization are increasingly evident. That is, customers can choose what they need within the scope of globalization. Products or services; Second, with the deepening of China’s economic restructuring and opening to the outside world, the time limit for China to become a member of the World Trade Organization is approaching.