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在文化旅游日益成为热点研究话题的今天,复原型文化景区作为其中重要类型,受到人们越来越多的重视与关注。然而,该类型不少景区的标志导视系统设计缺乏统一性、系统性、特色性与互动性。本文以南京市复原型文化景区——阅江楼景区的标志导视系统设计为例,从logo、地图、标牌等方面探索复原型景区标志导视系统设计的原则与手法,突显景区特色,进一步提升阅江楼的文化艺术价值,塑造更具吸引力的景区形象。
Nowadays, cultural tourism is becoming a hot research topic day by day. As one of the important types, the restored cultural scenic spot attracts more and more people’s attention and attention. However, many of the types of signs guiding system design lack of unity, systematic, characteristic and interactive. Taking the design of the sign guide system of Nanjing Jianguomen Scenic Spot as an example, this paper explores the principle and method of the design of the sign guide system of the reconstructed scenic spot from the aspects of logo, map and signage, Enhance the literary and artistic value of the Yuejiang Tower and create a more attractive image of the scenic spot.