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2015年8月,美国《工程新闻纪录》(e N R)全球最大250家国际承包商榜单揭晓,共有65家中国内地企业上榜,比上一年增加3家,上榜数量居各国第一位。由此可见,中国工程类企业“走出去”已经取得了出色的业绩,并在国际市场占据一定地位。但中国工程企业在海外的形象却不像其业绩那样令人称赞,反倒在某些地区和国家广受诟病。如何通过媒体公关,树立良好形象,实现可持续发展是众多中国工程企业面临的课题。
In August 2015, the world’s largest list of 250 international contractors was announced in the US engineering news record (e NR). A total of 65 Mainland enterprises were listed on the list, an increase of 3 over the previous year, ranking first in the nation Bit. Thus it can be seen that Chinese engineering companies have achieved outstanding results in “Going Global” and occupy a certain position in the international market. However, the overseas image of Chinese engineering enterprises is not as commendable as its performance, but has been widely criticized in some regions and countries. How to establish a good image and achieve sustainable development through media PR is the subject of many Chinese engineering enterprises.