近年来,台湾当局有关部门负责人多次称,大陆广播在台湾有大量的听众。即便他们所言的所谓30万听众的说法成立,也只占台湾总人口的1.3%,占台湾880万广播听众的3.4%。对台广播传播效果为何不尽如人意?究其原因,笔者分析认为,与传播者对岛内受众心态把握不准,难以做到有的放矢有直接的关系。 In recent years, the responsible officials of the relevant departments of the Taiwan authorities have said many times that the mainland broadcasting has a large audience in Taiwan. Even if they claim that the so-called 300,000 listeners are established, they account for only 1.3% of the total population of Taiwan and 3.4% of the 8.8 million radio listeners in Taiwan. Why radio broadcasting on Taiwan is not satisfactory? The reason, the author analyzes that, with the communicator’s attitude on the island’s grasp of the audience is not allowed, it is difficult to achieve a definite object has a direct relationship.