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随着住宅商品化进程的加快，住宅的开发必须遵循市场的规律，进行市场营销策略的策划。文章主要通过对海南置地花园成功开发的经验阐述，说明在项目开发前期的对市场进行调研和了解客户的需求，以及对项目进行市场定位的重要性。
With the acceleration of residential commercialization, residential development must follow the laws of the market, marketing strategy planning. The article mainly elaborates on the successful development of Hainan Land-based Garden, which shows the importance of researching the market and understanding the needs of customers in the early stage of project development, as well as the market positioning of the project.