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本文通过分析服务产品的特征,服务产品生命周期各阶段的特点等,引申出及各种营销策略,探讨了开展服务产品的营销组合策略。
By analyzing the characteristics of service products and the characteristics of each stage of the service product life cycle, this article expands and outlines various marketing strategies and discusses the marketing mix strategy of service products.