德国Wenden(文登)地区的Enik自行车厂创建于1945年,系德国自行车行业中小有名气的厂家,现拥有职工125人年产自行车159000辆,产品年销售额达4000万马克。 在市场销售方面,目前Enik自行车厂的产品几乎均通过批发商供应给自行车专卖商店或贸易商行,只有“Callenge—Line”系列自行车系厂方直接供应给专卖零售商店。Enik厂的供销人员情报意识较强。他们在推销产品的同时,还积极从事市场情报信息的 The Ernik bicycle factory in Wenden, Germany, was founded in 1945. It is a small and medium-sized manufacturer in the German bicycle industry. It now employs 125 people and produces 159,000 bicycles annually, with annual sales of 40 million marks. In terms of marketing, currently the products of the Ernik bicycle factory are almost exclusively supplied by wholesalers to bicycle specialist stores or trade firms, and only the “Callenge-Line” series of bicycle plants are directly supplied to monopoly retail stores. Enik plant’s supply and sales personnel have a strong sense of intelligence. While promoting their products, they are also actively engaged in market intelligence information.