“玄鳥生商”作爲商人的起源神話,始見於《詩經·商頌·玄鳥》“天命玄鳥,降而生商。”~1但是,與其他上古神話一樣,玄鳥生商的神話也經歷了從簡單到複雜的累加過程。在《楚辭》中,這一神話開始出現具體人物。《離騷》:“望瑤臺之偃蹇兮,見有娀之佚女。……鳳皇旣受詒兮,恐高辛之先我。”~2《天問》:“簡狄在臺,嚳何宜?玄鳥致貽,女何喜?”~3而到了《呂氏春秋》,玄鳥生商神話就已發展成了一個有頭有尾、細節 “Hyun Bird Business ” as the myth of the origin of the merchant, began in the “Book of Songs Shangxuan Xuanniao ” “Heavenly Xuanniao birds, down and business. ” ~ 1 But, like other ancient myths, Myths also go through the process of accumulation from simple to complex. In “Chu Ci”, this myth began to appear as a specific figure. “Li Sao”: “Wang Yaoyan Taiwan Yan Yan Xi, see the lost woman ... ... Emperor Feng Huang Xi by Xi Xi, fear of high-Xin first I. ” ~ 2 “Heaven”: “Jane Di In Taiwan, what should be? Xuan birds Zhi Yi, female hi? ”~“ 3 And to ”Lu’s Spring and Autumn", mysterious bird business myth has developed into a head and tail, details