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2006年11月28-29日在香港理工大学召开了“亚洲品牌管理论坛”。在为期两天的会议上,来自美国星巴克、香港汇丰银行、香港中华煤气有限公司、敦豪国际速递(香港)有限公司、大陆蒙牛集团等海内外知名企业家介绍了公司品牌提升的策划;来自海内的一些知名学者发表了品牌研究的最新成果。来自国内外的700多位企业家和学者共同分享了关于市场营销实务和品牌理论的最新研究成果,共同探讨了品牌管理的热门问题。
November 28-29, 2006 at the Hong Kong Polytechnic University held the “Asian Brand Management Forum.” During the two-day meeting, renowned domestic and overseas entrepreneurs from Starbucks in the United States, HSBC in Hong Kong, China Gas Company Limited in Hong Kong, DHL International (Hong Kong) Co., Ltd. and Mengniu Group in Mainland China introduced the planning of corporate brand promotion. Some well-known scholars in China published the latest achievements in brand research. More than 700 entrepreneurs and scholars from home and abroad shared the latest research results on marketing practice and brand theory to discuss the hot issues of brand management.