论文部分内容阅读
我国电视剧年产量巨大,但在与欧美的节目交易中却始终处于“逆差”。中国近年来取得的经济成就让世界瞩目,但是电视剧却依然让很多西方人“看不懂”。本文简要分析了造成这种局面的原因,并建议电视发行人借鉴电影和图书向海外推广的经验,对国产电视剧在题材上加以筛选,以人类的共情点为原点,选择能够反映中国人普遍价值观念的电视作品作海外发行。
The annual output of television dramas in our country is huge, but they are always in a “deficit” in the program transactions with Europe and the United States. The economic achievements China has made in recent years have caught the attention of the world, but the drama still leaves many Westerners “unable to read”. This paper briefly analyzes the reasons for this situation and suggests that TV distributors draw on the experiences of overseas promotion of movies and books, screen the domestic TV dramas on the subject matter, take the human empathy as the starting point, and choose to reflect the common Chinese Values of TV works overseas distribution.