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随着经济的不断发展,社会分工也是越来越详细,企业之间的竞争也是越来越激烈,企业形象最为走向社会的第一张名片,也是人们所首要关注的重点。从此,企业形象放在了一种不可比拟的位置。企业形象不仅仅是受众传递了他的企业文化,他的产品,更是对消费者的承诺。它就像企业的一张脸一样,他基本上决定了受众想不想要去了解企业的内心。中国企业的成长和中国文化是分不开的,中国企业文化中所独有的是是中国精神,这是国际企业所没有的。当然了,这也是中国企业形象设计中的组要组成元素。而本文从企业形象设计的重要性、企业形象设计中存在的问题以及加强企业形象设计中的中国精神进行了详细的阐述。
With the continuous development of economy, the division of labor in society is getting more and more detailed. The competition among enterprises is also becoming fiercer and fiercer. The first business card that corporate image most goes to society is also the primary focus of people. Since then, corporate image on an incomparable position. Corporate image is not only the audience passed his corporate culture, his products, but also to consumers commitment. It is just like the face of an enterprise, which basically determines whether the audience wants to know the heart of the enterprise. The growth of Chinese enterprises is inseparable from the growth of Chinese culture. What is unique to China’s corporate culture is the spirit of China, which international companies do not have. Of course, this is also a component of Chinese corporate image design. This article elaborates the importance of corporate image design, the problems existing in the corporate image design and the Chinese spirit in corporate image design.