企业的工业设计要立足于市场、立足于需求、立足于消费者的审美习惯和消费习惯。随着社会的发展,优秀的工业设计成就了无数企业的品牌价值,给企业带来了巨大的经济效益和良好的口碑。可以说,工业设计创新的好坏直接关系到了企业能否取得成功。现阶段,市场竞争不断的加剧,为了提高企业的竞争力,这就要求企业要不断重视工业设计的创新。本文对工业设计进行了简要的分析并提出了如何进行工业设计创新的策略。 Enterprise’s industrial design should be based on the market, based on the demand, based on the consumer’s aesthetic habits and consumer habits. With the development of society, outstanding industrial design achievements of numerous enterprises brand value, to the enterprise has brought tremendous economic benefits and good reputation. It can be said that the quality of industrial design innovation is directly related to the success of the enterprise. At this stage, market competition continues to intensify, in order to improve the competitiveness of enterprises, which requires companies to continue to pay attention to industrial design innovation. This article has carried on the brief analysis to the industrial design and proposed how to carry on the industrial design innovation strategy.