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在中央全会召开前后,围绕全会展开的主题报道,任务集中、主题密集、过程持续,给报道工作提出了很大挑战。本文通过案例分析认为,此类报道可以以“符号化操作”为切入点增强表现力、形成传播力。借力符号化操作,可以完成三个方向的建设,即以符号形象丰富“主题”的引导力,以意义赋予体现“把握”的判断力,以融合解释增强“表达”的传播力。
Before and after the Central Plenary Meeting was held, the keynote speeches on the plenary session focused on the tasks, the intensive topics and the continuous process, posing a great challenge to the report work. In this paper, case studies show that such reports can be “symbolic operation ” as the starting point to enhance the performance of the formation of communication. Leveraging the symbolic operation, we can accomplish the construction in three directions, namely, enriching the guiding power of “theme ” with the symbolic image, giving the meaning the power of judging “Grasping ”, adding "expressing The spread of power.