本文立足于《消费心理学》的课程特点,分析研究了当前中高职院校在《消费心理学》课程教学实践中存在的问题,同时结合案例教学法在实际运用中的教学特点,提出了案例教学法在《消费心理学》课程教学中的具体实施步骤,以期有效提高《消费心理学》的课程教学质量,培养学生的独立思考能力和思辨能力。 Based on the characteristics of “consumer psychology”, this paper analyzes the current problems in the teaching practice of “consumer psychology” in higher vocational colleges, and at the same time puts forward the teaching characteristics of case teaching in practical application Case Teaching Method in the “Consumer Psychology” course of teaching the specific implementation steps, with a view to effectively improve the “Consumer Psychology” course teaching quality, develop students’ independent thinking ability and speculative ability.