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“财经公关”这一概念,正在被越来越多的中国企业所接受,随着资本市场机制的进一步健全和完善,必将涌现出巨大的投资者关系管理和财经公关需求,迎来这个行业的大发展。财经公关的本质是什么?它与常规公关公司的区别在哪里?未来将会面临什么样的挑战?带着这些问题,《国际公关》杂志记者采访了怡桥财经传播有限公司总裁金辰。
The concept of “financial and public relations ” is being accepted by more and more Chinese enterprises. As the capital market mechanism is further improved and perfected, there will be a huge demand for investor relations management and financial and public relations to emerge The great development of this industry. What is the nature of financial PR and what is the difference between PR and conventional public relations companies and what challenges will it face in the future? With these questions, PR’s reporter interviewed Kim Chen, president of Yicheng Financial Communication Co., Ltd.