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进入21世纪,各级电视台争抢新闻资源已经成为普遍存在的客观现象,其根本目的就是为了提高经济效益,最终在竞争中求生存、得发展。那么,地方电视台依靠地域文化、宣传地域文化,加入地域特有的方言,是必然选择。本文就如何正确看待方言在电视新闻节目中的传播做了初步的探讨,从认识方言入手,着重分析了方言在电视新闻节目中的传播特性。
Entering the 21st century, all kinds of television stations fighting for news resources have become ubiquitous objective phenomena. Their fundamental purpose is to increase economic efficiency and eventually survive and develop in the competition. Then, local television stations rely on the regional culture, promote regional culture, adding regional dialects, is an inevitable choice. This article makes a preliminary discussion on how to correctly interpret the dialect transmission in television news programs. Starting with recognizing dialects, this paper focuses on the analysis of the dialect transmission characteristics in television news programs.