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图录函购、广告函购和电话订购,是邮购商与消费者进行交易的三种方式。图录(商品图册目录)是邮购公司与顾客联系的最有效的渠道。广告函购(指在报刊上刊登附有订货单的广告,消费者剪下订单填好后函寄给邮购商)也是一种重要的邮购渠道。德国广告函购额占邮购总额的32％,法国为15％。电话订购是近年来邮购业中最活跃的方式。德国和法国邮购额中都有15％是经电话订购渠道实现的。美国比恩
It is three ways that the mail-order business deals with consumers. Catalogue (Catalogue Catalogue) is the most effective channel for mail-order companies to connect with customers. Advertising letter-purchasing (referring to placing advertisements with purchase orders in newspapers and periodicals and sending letters to mail-orderers after the consumer cuts out orders) is also an important mail-order channel. Germany’s advertising volume accounted for 32% of total mail-order purchases, and France accounted for 15%. Telephone ordering is the most active way in the mail-order industry in recent years. In Germany and France, 15% of the mail-orders are made through telephone subscription channels. American Bien