男装业是国内服装业中发展得较好的一个子行业,相对女装、童装行业,无论在品牌建设上,还是在渠道建设方面都更为成熟。正因为如此,男装行业的竞争相对其他服装子行业更为激烈,但也更为理性。自九十年代中期起利郎渠道模式由批发向代理制的特许专卖转型开始,截止2008年12月,利郎已经在全国发展专卖店(厅)2500余家,终端网络遍及全 Men's clothing industry is the development of the domestic garment industry is a better sub-industry, the relative womenswear, children's wear industry, both in brand building, or in terms of channel construction are more mature. Because of this, the men's clothing industry competition is more intense than other clothing sub-sectors, but also more rational. Since the mid-nineties Lilang channel model from the wholesale to the agent franchise transformation began, as of December 2008, Lilang has been in the country more than 2,500 stores (offices), the terminal network throughout