世界文化的多元性取决于不同民族文化的共存、相互认识和平等交流。翻译是跨语言、文化交流的重要媒介。本文根据酒文化的的特点,将归化与异化的翻译策略运用到酒文化的翻译中,使文化中蕴含的民族特色传达给目标语读者。 The diversity of the world’s culture depends on the coexistence, mutual understanding and equal exchange of different ethnic cultures. Translation is an important medium for cross-language and cultural exchanges. Based on the characteristics of the wine culture, this paper applies the translation strategies of domestication and foreignization to the translation of wine culture, so that the national characteristics contained in the culture are conveyed to the target language readers.