中国是一个超级制造大国,某种产品好卖,一夜之间就会出现众多的同质化产品。如何在众多同质化产品中突围而出呢?终端的生动化和促销显得尤为重要,经过近些年的发展,促销的手段和方式都得到了很大的发展,如:买赠、路演、套餐、返券、抽奖、积分、特价等,但促销的效果如何呢?促而不销、产品价格下滑、市场窜货……大多企业都难以达到预期之目的。本文作者就目前企业促销存在的通病归纳为如下十大误区。 China is a super-big manufacturing country where a certain kind of product is easy to sell. A large number of homogeneous products will appear overnight. How to break through a large number of homogeneous products? The vividness and promotion of terminals are particularly important. After years of development, the means and methods of promotion have been greatly developed, such as buying gifts, road shows, Packages, vouchers, sweepstakes, points, specials, etc., but the effect of the promotion? Promote without selling, product prices, the market channeling goods ... ... Most businesses are difficult to achieve the desired purpose. The author of the current business promotion common problems summarized as the following ten errors.