公关三要素——即“组织(个人)、公众、沟通(传播)”之说不仅是公关理论中的老生常谈,而且已成为公共关系学经典性的基础理论之一。其理论功效显而易见——可以将纷繁复杂的公关活动以极其简洁的抽象模式昭示于人:公关就是组织或个人(公关主体)与其公众(公关客体)之间的沟通、传播(公关手段)行为,或换句话说,公关就是公关主体(组织或个人)用沟通、传播等手段在客体(公众)心目中树立良好社会形象并与之建立良 The three elements of public relations - that is, “organization (individual), public, and communication (communication)” are not only the commonplace theories in PR theory, but also become one of the basic theories of PR. Its theoretical effect is obvious - can be complicated public relations activities with a very concise abstract model demonstrated in people: public relations is the organization or individual (public relations subjects) and its public (public relations object) between the communication, dissemination (public relations means) behavior, Or in other words, public relations is the main body of public relations (organizations or individuals) by means of communication, dissemination and other means (public) in the eyes of a good social image and establish a good