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本文首先从把握媒体环境变化、具有较强的新闻敏感性、具有一定的信息传播能力三方面对政治传播视域下的政府官员媒介素养构成进行了阐述,结合当前自媒体时代政府部门应对网络舆情媒介素养的实际情况,分别从切实转变政府治理理念,构建网络民主、优化舆情监测手段,提升舆情应对能力、加强网络法制建设,优化网络舆情环境等方面提出了高效应对网络舆情媒介素养的可行性策略,具有一定的实践指导价值。
This paper first elaborates the composition of media literacy of government officials from the perspective of political communication from three aspects: changing the media environment, having strong news sensitivity and having certain information dissemination ability. In the light of the current government media response to media public opinion Media literacy from the practical transformation of the concept of government governance, building network democracy, optimizing public opinion monitoring tools to improve public opinion capacity, strengthening the legal construction of the network, optimizing the environment of Internet public opinion and so put forward to effectively respond to the media on the Internet media public opinion Feasibility Strategy, with some practical guidance value.