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在当前物质极大丰富、产品高度同质化的市场上,如何让自己的产品异军突起成为每一个企业人思考的重要问题。一个通用的方法就是借用形象代言人这个载体将品牌转化成一种符号,再运用大量的公关和广告活动使之深入每个消费者的内心,让越来越多的消费者成为品牌的忠实粉丝,来达到企业的腾飞。本文将以美特斯邦威的案例来讲述一些笔者对企业运用形象代言人助飞企业梦的想法。
In the current market is extremely rich in materials, products, highly homogeneous market, how to make their products suddenly emerged as an important issue every business people thinking. A common method is to borrow the image of the spokesman for the carrier into a symbol of the brand, and then use a large number of public relations and advertising campaigns so that each of the hearts of consumers, so that more and more consumers become the brand’s loyal fans to To achieve business take off. This article will be based on the case of Metersbonwe about some of the author’s idea of using corporate image ambassadors to help fly business dreams.