伴随着网络信息技术的发展,新生事物层出不穷,由此而产生的品牌词汇和新词汇也进入我们的视野。从早期的Internet,Windows,Microsoft,internaute到如今的iPhone,iPad,Google,Facebook,blog等,带有专业色彩的科技词汇大规模地进入寻常百姓家。尤其是伴随着美国苹果公司(Apple)的产品在全球的风靡,更是把“移动终端”和“移动互联网”普及到了很多人的生活中。面对这些由英语命名的新鲜事物,法语如何应对?笔者从一个法语学习者的角度简略分析这一现象。 With the development of network information technology, new things emerge one after another, resulting in brand vocabulary and new vocabulary also entered our field of vision. From the early Internet, Windows, Microsoft, internaute to today’s iPhone, iPad, Google, Facebook, blog, etc., with a large vocabulary of scientific and technical words into the ordinary people’s homes. Especially with the worldwide popularization of the products of the U.S. Apple, it is popularizing the “mobile terminal” and “mobile internet” into the lives of many people. How do French respond to these new English-named things? I briefly analyze this phenomenon from the perspective of a French learner.