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随着大型超市与城市连锁超市的迅猛发展,缺乏资金、管理水平欠缺的中小超市企业生存有着重要的挑战。与此同时,中小物流企业在跨国物流企业和国内大型物流的竞争下,也面临企业生存发展的压力。然而,中小物流企业与中小超市企业有着更多合作机会,战略联盟是彼此生存发展道路之一。
With the rapid development of large supermarkets and urban supermarket chains, the survival of small and medium-sized supermarkets, which lack of funds and lack of management, poses important challenges. At the same time, small and medium-sized logistics enterprises also face the pressure of survival and development of enterprises under the competition of transnational logistics enterprises and domestic large-scale logistics. However, small and medium-sized logistics enterprises and small and medium-sized supermarket enterprises have more opportunities for cooperation, strategic alliance is one of the survival and development of each other.