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文章首先构建了一个由1个制造商和1个零售商组成的两级供应链和1个简单的批发价格契约,通过对比该供应链在非合作博弈与合作博弈条件下不同的利润获得情况后,得出只要销售的商品为正常品,无论该商品是富有弹性还是缺乏弹性,制造商与零售商进行合作都将会增加供应链系统利润的结论。然后讨论了作为一个合理的分配机制应具备的条件,通过引入合作博弈条件下讨价还价问题的K-S解作为一个合理分配机制,对双方合作后获得的新增利润进行了分配,分配结果使得双方利润比不合作时均有所提高。
Firstly, the article constructs a two-level supply chain consisting of one manufacturer and one retailer and a simple wholesale price contract. By comparing the different profit-making conditions of the supply chain under non-cooperative and cooperative game conditions , Concludes that as long as the product being sold is normal, no matter whether the product is elastic or inelastic, the cooperation between manufacturer and retailer will increase the profit of the supply chain system. Then it discusses the conditions that should be possessed as a reasonable distribution mechanism. By introducing the KS solution of the bargaining problem under the cooperative game as a reasonable distribution mechanism, the newly added profits obtained after the cooperation between the two parties are distributed. The distribution result makes the profit ratio Non-cooperation have improved.