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结合社会转型时期体育消费的时间特性,在总结传统消费行为理论的基础上,通过运用贝克尔的新消费行为理论对转型时期的体育消费进行了经济学的解读。研究发现,并非人们的收入或者说经济资本增加之后,可用于体育消费的闲暇时间就增加,收入或者说经济资本的替代效应决定着体育消费的“时间稀缺性”特征,使其不是享受闲暇时间,而是牺牲闲暇时间来工作或者是一些辅助性的工作与学习,这种替代效应的产生除了与人的经济理性有关以外,还是与社会转型的特性有关。
Combined with the time characteristics of sports consumption during the period of social transition, this paper uses Becker’s new consumer behavior theory to analyze the sports consumption during the transitional period on the basis of summarizing the traditional consumption behavior theory. The study finds that not after people’s income or economic capital increase, leisure time available for sports consumption increases, and income or economic capital substitution effect determines the “scarcity of time” characteristics of sports consumption, so that it is not enjoyed Leisure time, but at the expense of spare time to work or some auxiliary work and study, the generation of such alternative effects in addition to the economic rationality of people, or with the characteristics of social transformation.