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２１ 世纪是移动互联网的时代， 腾讯基于ＱＱ 用户群推出的微信社交平台， 因其具有传播有效度高、商家用户可以做到无缝沟通、 成本低门槛容错率高等特点， 非常适合大学生草根创业。 因此做好大学生微信公众号创业实践探索， 推动大学生创业工作， 具有重要意义。
The 21st century is the era of mobile Internet. Tencent launched WeChat social platform based on QQ user base. It is very suitable for undergraduate grassroots entrepreneurship because of its high communication efficiency, seamless communication between business users and low cost. Therefore, it is of great significance to do a good job of exploring and launching the pioneering practice of WeChat public account for college students so as to promote their entrepreneurial work.