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随着我国经济的快速发展,城市郊区“农家乐”旅游已经成为一种重要的旅游方式。目前,商洛市的“农家乐”旅游还存在着市场定位不明,未能突出特色化经营;旅游产业规模小,服务质量相对较差;旅游开发建设滞后,农家乐季节性明显;宣传推介不力,品牌不响;基础设施建设和环境保护滞后等问题。因此,解决商洛市“农家乐”旅游发展中存在的问题,促进商洛市旅游产业的大力发展就显得尤为迫切。
With the rapid economic development in our country, the outskirts of rural areas have become an important way of traveling. At present, the “peasant music” business in Shangluo City still has some problems such as unclear market positioning, failure to highlight special management, small scale of tourism industry and relatively poor service quality, lagging tourism development and construction, obvious seasonality of farm music, poor propaganda and promotion, Brand does not ring; infrastructure construction and environmental protection lag and other issues. Therefore, it is particularly urgent to solve the problems in the tourism development of Shangluo City and promote the vigorous development of the tourism industry in Shangluo.