论文部分内容阅读
购物是旅游六大要素之一,作为中国向世界较早开放的旅游目的桂林在满足吃、住、行、游、娱已经得到了很大的发展,但是由于旅游行程安排紧密,选购时间短,同样商品价格差异大,缺乏具有特色跟档次的旅游商品,同时由于旅游商品的体积、重量、数量等因素制约了游客购买的欲望。如何利用国家旅游综合改革试验区赋予的机会,从一些制度的建立上提出了旅游商品的营销对策。
Shopping is one of the six major elements of tourism. As the purpose of China’s opening up to the world, Guilin has made great progress in meeting the needs of eating, living, traveling, traveling and entertainment. However, due to the close travel arrangements and the short purchase time , The same commodity price differences, the lack of characteristics with the grade of tourist goods, and because of the volume of tourist goods, weight, quantity and other factors constraining the desire of tourists to buy. How to make use of the opportunity given by the National Experimental Zone for Comprehensive Tourism Reform put forward the marketing measures of tourism commodities from the establishment of some systems.