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在互联网席卷全球的大背景下,媒体融合发展已成为一个渗透至各个层次的宏大命题。本文以川渝地区老年报纸《晚霞报》的融合发展实践为例,提出老年报业在媒体融合中的思考和建议。
Under the background that the Internet has swept the world, the development of media convergence has become a grand issue that permeates all levels. This paper takes the integration and development practice of the newspaper “Evening News” in Sichuan and Chongqing as an example, and puts forward the thinking and suggestions of the newspaper industry in the media convergence.