品牌营销乃控制市场的战略手段。拥有良好的品牌更容易拉近与消费者之间的距离。有甚于一般产品的是,媒介产品在运营过程中,推销产品远不如推销产品品牌。倡导品牌意识,是提升传媒整体质量,壮大实力的一种途径。不管传媒人目前是否已普遍认同,做传媒很大程度上就是做品牌。但可以肯定的是,注入品牌概念的媒体,能成为行业内最具活力的群体。传媒业 Brand marketing is a strategic tool to control the market. Having a good brand makes it easier to get closer to the consumer. More than the average product, the media product is far less likely to sell the product than the product brand during the operation. Advocating brand awareness, is to enhance the overall quality of the media, a way to grow strength. Regardless of whether the media people now generally agree, the media is largely to do the brand. But what is certain is that the media that injects the brand concept can become the most dynamic group in the industry. Media industry