《中国广告》杂志创刊于1981年4月,沿着改革开放的大道已经走过20年了,她在20年中伴随着中国广告业的发展也逐步成长成熟起来。我们这些参与创刊的人们无不为之欣慰和高兴。杂志的问世当时并不是什么指令行为,而完全是出于广大广告工作者的要求,他们在工作实践中深深感到,中国广告要提高,要发展,必须有科学的理论指导,要有国内外的信息沟通,要有经验的交流。广告是一门科学,中国广告历史虽然相当长,但对广告理论和艺术作系统的研究探讨的书刊比较少见。因而广大广 China Advertising was founded in April 1981 and has been going along the road of reform and opening up for 20 years. During 20 years, China Advertising gradually grew up with the development of China’s advertising industry. All of us who participated in the launch are happy and happy. The advent of magazines was not an act of command at that time, and it was entirely due to the demands of the vast number of advertisers. In their work practices, they deeply felt that for Chinese advertisements to be promoted and developed, they must have scientific and theoretical guidance and must have domestic and foreign Communication of information, to have the exchange of experience. Advertisement is a science. Although the history of advertisement in China is quite long, there are few books on the study of advertisement theory and art. Thus wide and wide