“从事广告行业接触到的新鲜事比较多,我们会经常一帮子的人出去探求一些刺激的东西,参加一些不一样的活动,这与普通循规蹈矩的生活不一样。”“广告人更善于开动大脑,去研究问题,对周边的环境有敏锐的洞察力,更善于去挑战,去玩一些大家不敢玩的东西,所以从精神属性来说,广告人是有玩家和探索者的概念在里面的。”不循规蹈矩,做快乐玩家,蔡博文这样定义自己从事的广告业。 “Engaged in the advertising industry more exposure to new things, we often have a bunch of people go out to explore some exciting things, to participate in some different activities, which is not the same as ordinary life behave. ” Good at driving the brain, to study the problem, have keen insight into the surrounding environment, better at challenging, to play something we are afraid to play, so from the spiritual attributes, the advertisers are players and explorers concept Inside. "Do not behave, be a happy player, Cai Bowen defined his own advertising industry.