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农产品网络交易成为发展趋势,为了有效地评价交易平台的效益,本文选取影响网络交易平台效益的指标,运用人工神经网络分析法,构建出农产品交易平台效益评估模型。并对依谷网、易果网以及多利农庄进行了效益评价,比较了三个交易平台在农产品信息、客户服务、安全保障、经济效益上的差异。本文用实例说明了该评估模型的可行性,丰富了农产品交易平台效益的研究。
In order to evaluate the efficiency of the trading platform effectively, this article chooses the index that affects the benefit of the internet trading platform, and uses the artificial neural network analysis method to construct the benefit evaluation model of the agricultural products trading platform. And evaluated the benefits of Yi Valley Network, Yi Guo Network and Dolly Farm, and compared the differences of the three trading platforms in agricultural product information, customer service, safety guarantee and economic benefits. This paper illustrates the feasibility of the evaluation model by examples and enriches the research on the benefits of agricultural products trading platform.