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高校团委作为高校重要职能部门,工作多任务重,不论是宏观调控还是微观操作,每一件事都在建设和谐校园,提高团员素质等方面起举足轻重的作用,提高团委工作效率和工作深度势在必行。随着移动互联网的发展,移动终端已渐渐成为人们接受的学习工具,为响应团中央关于运用新媒体做好新形势下的引导青年工作的部署,高校团委纷纷进行微信公众号建设。其中,河北金融学院团委积极摆脱第三方限制,进行后台建设开发,逐步开通并完善了具有本校特色的微信公众号。本文对河北金融学院微信公众号进行研究,为推动高校团委微信公众号的创新服务建设,提供借鉴意义。
As an important functional department of colleges and universities, the Communist Youth League of colleges and universities plays an important role in the construction of a harmonious campus and improving the quality of team members, both in terms of macroeconomic regulation and control and micro-operation. It is imperative to improve the working efficiency and work depth of the Communist Youth League Will do. With the development of mobile Internet, mobile terminals have gradually become a learning tool accepted by the people. In response to the Central Government’s plan of using new media to guide the youth work under new circumstances, the Communist Youth League of colleges and universities have conducted the construction of the WeChat public account. Among them, the Communist Youth League of Hebei Finance University to actively get rid of third-party restrictions, the background of construction and development, and gradually opened up and improve the characteristics of the WeChat public number. This article studies the WeChat public account of Hebei Institute of Finance and provides reference for promoting the innovative service construction of the WeChat public account of the Youth League of the Communist Youth League.