随着社会经济的高度发展,人们购买能力的提升,主要依赖市场规模和市场占有率取胜的快速消费品行业迎来了机遇和挑战。由于快速消费产品的同质化现象日益加剧,营销策略成为快速消费品企业生存和发展的关键。本文拟从快速消费品的行业分析中,探析快还消费品的营销策略。 With the rapid development of the society and economy, the purchasing power of people has increased, and the fast moving consumer goods industry that mainly relies on the market size and market share ushered in the opportunities and challenges. Due to the increasing homogenization of FMCG, marketing strategy has become the key to the survival and development of FMCG. This article intends to analyze the fast-moving consumer goods marketing strategy from the industry analysis of fast moving consumer goods.