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最近北京现代的第九代索纳塔的上市,就引起了市场纷纷热议。已经习惯北京现代车型的高性价比的消费者来说,索九17.48万~24.98万元的定价,显然并未带来太多的惊喜。那么下面我们就从价格和价值角度,对第九代索纳塔进行全方位分析。从定价来看,第九代索纳塔17.48万~24.98万元的售价区间,和日系凯美瑞、雅阁和天籁基本持平,也几乎赶上了帕萨特1.4T和1.8T车型18.38万~26.98万元的区间,而蒙迪欧17.98万的起步价,刚好和索九1.6T车型的入门级相同。从这个定价策略上,可以看出索九的定位是略高
The recent listing of Hyundai’s ninth-generation Sonata has sparked heated market buzz. Has become accustomed to Beijing Hyundai models of cost-effective consumers, cable nine 174,800 ~ 249,800 yuan pricing, apparently did not bring too many surprises. Then below we from the price and value point of view, the ninth generation Sonata to conduct a full range of analysis. From the pricing point of view, the ninth generation Sonata 174,800 ~ 249,800 yuan price range, and the Japanese Camry, Accord and Teana basically the same, but also almost to catch the Passat 1.4T and 1.8T models 183,800 ~ 269,800 yuan range , While Mondeo starting price of 179,800, just the same as the entry level of Suojiu 1.6T models. From this pricing strategy, we can see that the positioning of cable nine is slightly higher