优秀电影既要创造价值,也要接受市场对其价值的检验;如果一部电影的价值无法传达给观众,或者不为观众认可和接受,那就成了创作者的自娱自乐或者孤芳自赏。因此,除了作品价值必须符合创作目标外,还要充分尊重传播规律,选择合适的传播手段,进行有效的市场运作,让观众理解并接受作品的价值,以收到预期效果。 Good movies are not only to create value, but also to accept the test of the market value; if the value of a movie can not be communicated to the audience, or not recognized and accepted by the audience, it became the creator of entertaining or perverse. Therefore, in addition to the value of the works must meet the creative goals, but also full respect for the law of communication, select the appropriate means of communication, the effective operation of the market so that viewers understand and accept the value of the work in order to receive the desired results.