今天,汽车市场的竞争已经由相对表面化的产品和价格竞争,转向更深层次的——对于汽车行业,市场营销才是经营者获取长期利润的根本保证。整车销售只是短期的经营行为,从消费者这方面来说,汽车是一种高档生产资料,买车只是一次性投入,长期的行车服务成本才是汽车生活的主要内容。售后服务质量和费用早已成为消费者购车的决定因素和最大 Today, competition in the automotive market has shifted from relatively superficial products and price competition to deeper levels - for the automotive industry, marketing is the fundamental guarantee for long-term profits for operators. Vehicle sales is only short-term business practices, from the consumer side, the car is a kind of high-grade means of production, buying a car is a one-time investment, long-term cost of driving a car is the main content of car life. After-sales service quality and cost has long been the decisive factor and the largest consumer car