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随着迪斯尼乐园在上海修建项目的确定,主题公园的发展又一次引起了旅游界的关注。但是,从主题公园在中国蓬勃兴起至今,能在真正创出名号的,寥寥无几。反观美国的迪斯尼乐园,不论各界人士如何提出迪斯尼已经日薄西山的论调,它在中国的扩张之路却几乎无人能挡。本文尝试用对比的方式来探讨了我国主题公园为何不能在世界此类行业中分得一杯羹。通过对迪斯尼乐园成功背后主要原因的剖析,尤其是其在文化方面的依托,包括漫画业和动画业等来反思中国主题公园在发展过程中所欠缺的质素。以期从文化内涵、商业运作和可持续发展的思路三个方面对我国今后主题公园的发展提出自己的建议。
With the Disneyland in Shanghai to determine the construction project, the development of theme parks once again aroused the concern of the tourism industry. However, from the theme park in China booming so far, can really create a name, and few. In contrast, Disneyland in the United States, no matter how people from all walks of life put forward Disney’s meager arguments, its expansion in China, but almost no one can stop. This article attempts to use a comparative way to explore why China’s theme parks can not get a share in the world of such industries. Through the analysis of the main reasons behind the success of Disneyland, in particular, its cultural backing, including the comics industry and the animation industry, it reflects on the quality of the development of China’s theme parks. With a view to put forward my own suggestions on the future development of theme park in our country from three aspects of cultural connotation, commercial operation and sustainable development.