借代技巧和组合技巧是创造思维中诸多表现形式中的两种,也是公关策划中经常使用的两种,这两种技巧在胸,巧妙的公关策划方案就会泉涌脑海。人们为了取得最佳效益,或取得突破性进展,及时灵活地调整角度,思考能否借用他人或事物代替,这就是借代技巧。 Metonymy and combinatorial techniques are two of the many forms of thinking that create thought, and are two of the most often used in PR planning, both of which are on the cheek and clever PR planning will come to fruition. In order to achieve the best benefit or make breakthrough progress, people can adjust their perspective in time and flexibly, and whether they can borrow other people or things instead is the technique of metonymy.