最近正在编辑《一个广告人的自白》、《广告大师奥格威——未公诸于世的选集》和《奥格威谈广告》的书稿,准备在今年的四、五月份间推出这三本书新的中文版。我常想,刚刚过去的20世纪称得上广告大师的人并不少,他们或者给现代商业社会留下了成功且负盛名的顶尖广告公司,或者曾经在那些公司扮演过举足轻重的角色。为什么只有大卫·奥格威被20世纪90年代初以来入行的中国新一代广告人奉为精神上的导师?我的答案有三个, He is currently editing the manuscripts entitled “Confessions of an Advertiser,” “Advocates of Ogilvy, Unpublished Sessions,” and “Ogilvy’s Talk on Advertising,” in preparation for the launch of the three in April and May this year The book new Chinese version. I used to think that there are not many people in the past 20th century who have become advertisers. They have either left the successful and prestigious leading advertising agencies for the modern business community, or have played predominant roles in those companies. Why was only David Ogilvy mentored as a mentor to a new generation of Chinese advertisers since the early 1990s? My answer is three,