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随着我国经济水平的不断提高,我国新产品的开发也进入了一个前所未有的新局面。而与市场营销的整合也是衡量产品开发是否成功、有效的重要因素,所以如何对企业中新产品技术研发与市场营销进行合理的分析与整合,也是现今很多企业都非常关注的问题。本文从企业内部出发,对新产品技术研发和市场营销整合的障碍产生的原因进行了分析,提出了相应的对策,希望能给企业的长期发展一些借鉴。
With the continuous improvement of the economic level in our country, the development of new products in our country has also entered an unprecedented new situation. The integration with marketing is also an important factor to evaluate the success or failure of product development. Therefore, how to analyze and integrate the R & D and marketing of new products in the enterprise is also a topic of great concern to many enterprises. This article starts from the inside of the enterprise, analyzes the reasons for the obstacles in the R & D and marketing integration of the new products, and puts forward the corresponding countermeasures in the hope of giving some reference to the long-term development of the enterprises.