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随着动漫越来越深入人们的生活,动漫产业显现出巨大的商机,动漫衍生品是动漫产业的重要组成部分,国家对国产动漫的有力支持使得动漫衍生品具有很高的市场发展潜力,因此,依据观众喜爱度、民族文化、现代精神等元素创新动漫衍生品产品设计理念和方式,是动漫产业进一步发展的必然措施。本文对动漫衍生品的产品化设计理念与途径进行探索和研究。
As animation has become more and more into people’s lives, the animation industry has shown tremendous business opportunities. Animation derivatives are an important part of the animation industry. The strong support from domestic animation companies makes animation derivatives have a high market potential. , Based on the audience’s favorite degree, national culture, modern spirit and other innovative elements of animation derivatives product design concepts and methods, is the animation industry to further develop the inevitable measures. This article explores and researches the product design concepts and approaches of animation derivatives.