中国鞋靴产业经过近几十年的快速发展,制鞋技术水平、管理水平等都有了显著提高,国人的鞋靴消费意识也在不断发生变化,发展到现在,人们都在倡导穿品牌、穿文化、穿时尚、穿美观的时代,鞋靴企业为了满足消费者这一需求,也不断进行产业经营模式的调整,许多企业从贴牌加工逐渐转向品牌经营,品牌商品营销模式也开始采取直营专卖店的直销模式。品牌经营最关键的问题是品牌产品的推广,在品牌鞋靴推广过程中,直营专卖店中的鞋靴陈列在品牌鞋靴的视觉营销方面发挥着举足轻重的作用。 China’s footwear industry after decades of rapid development, footwear technology, management has improved significantly, people’s shoes, consumer awareness is also changing, until now, people are advocating wear brand, Wear culture, wear fashion, beautiful appearance of the era, footwear enterprises in order to meet the needs of consumers, but also continue to adjust the industrial management mode, many companies gradually shift from OEM processing brand management, branded products marketing model began to take straight Camp store direct sales model. The key issue of brand management is the promotion of brand products. In the process of brand shoes promotion, the display of footwear in direct sales stores plays a decisive role in the visual marketing of brand shoes and shoes.