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传统品牌通过多种方法解决线上线下的渠道冲突和矛盾,形成相互补充、利益共享的渠道格局去年是服装家纺网络零售线上线下融合发展的一年,传统品牌企业整合线下门店协同发展,网络品牌企业开辟线下门店速度加快。网络零售继续保持增长以服装和家用纺织品为代表的行业网络零售继续保持增长,是各大电子商务平台最活跃的品类。2015年服装网络零售总额为7232亿元,同比增
Traditional brands solve online and offline channel conflicts and contradictions through various methods to form a channel pattern of mutual supplement and benefit sharing. Last year was a year in which the online and offline integration of apparel and home textile online retail lines was developed. The traditional brands integrated the offline stores to develop synergistically, Network brand enterprises to open up the speed of offline stores. Retailers continued to grow on the Internet Retailers in the industry represented by apparel and home textiles continued to grow, making it the most active category in major e-commerce platforms. In 2015, the retail sales of apparel networks totaled 723.2 billion yuan, up by the same period of last year