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体育运动及国际赛事在亚洲体育市场的关注度日益提升;亚洲十国体育受众的兴趣点各有侧重,但足球却是共同的“爱”;在体育信息获取和赛事收看上,互联网应用渐成潮流,但电视大屏仍是亚洲和中国体育受众的首选。近日,中国广视索福瑞媒介研究(CSM)发布亚洲10国和中国28城市的体育市场调研报告,全景再现体育及赞助市场发展现状,亚洲及中国体育市场发展之快令人瞩目。足球是亚洲体育受众共同的“爱”CSM《亚洲体育市场晴雨表》的研究显示,中国、印
Sports and international competitions are increasingly paying attention to the Asian sports market. The sports interests of the ten countries in Asia have their own focus, but football is a common “love.” In sports information acquisition and event watching, Internet applications Gradually into the trend, but the television screen is still the preferred Asian and Chinese sports audience. Recently, China Guangsishoufurui Media Research (CSM) released the sports market research report of 10 Asian countries and 28 Chinese cities. The panoramic view of the development of the sports and sponsorship market shows the rapid development of the sports market in Asia and China. Football is common to Asian sports audiences “Love” CSM “Asian Sports Market Barometer” study shows that China, India