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电视谈话节目在我国兴起已经有10年之久了,在创建品牌的道路上有很多成功的探索和经验,同时出现了不少挫折和教训。未来,我国电视谈话节目将充分利用广阔的发展空间,通过多方面的改进,形成真正意义上的与国际接轨的电视谈话节目,并最终创立和维护好自己的品牌。本文从节目品牌的发展、现状以及未来的发展趋势等几个方面对“电视谈话节目品牌化战略”进行初步探索,以期该类节目通过优质的“品牌”更多的赢得观众。
TV talk shows have been going on for more than 10 years in our country. There have been many successful explorations and experiences on the road to brand building. At the same time, there have been many setbacks and lessons. In the future, China’s television talk shows will make full use of the vast space for development and, through various improvements, form television talk shows in the true sense of the world and eventually establish and maintain their own brands. This article from the development of program brand, the status quo and future trends in several aspects of “TV talk show brand strategy” to conduct a preliminary exploration, with a view to such programs through high-quality “brand ” to win more viewers.