近年来,移动互联网正在爆发式增长并深刻的改变我们的生活,企业的运营模式发生了巨大的变革,实现了由传统营销渐渐向网络营销、新媒体营销等的转变。消费者需求经历了从工业时代的标准化、科技时代的标签化,到如今信息时代的个性化,一些小品牌借助“微”媒体的传播迅速形成规模化营销优势,彰显了移动互联网营销的巨大能量,也推动了企业营销模式的创新。目前,大部分企业都在以改革为动力,加快互联网时代营销模式创新,以推动企业营销业绩取得新的突破,为企业发展注入新的基因。本文将从概念明晰、运营模式创新的关注点、企业发展中遇到的困难及解决办法几个角度对网络经济下新时代企业家的创新性运营理念进行分析和探究。 In recent years, the mobile Internet is explosive growth and profound changes in our lives, the business model has undergone tremendous changes, to achieve the traditional marketing gradually to network marketing, new media marketing changes. Consumer demand has gone through the standardization from the industrial age, the labeling of the era of science and technology, and now the information age personalized, some small brands with the “micro ” media spread quickly formed large-scale marketing advantage, highlighting the mobile Internet marketing Huge energy, but also promoted the innovation of corporate marketing model. At present, most enterprises are taking reform as a driving force, accelerating the innovation of marketing model in the Internet era, making new breakthroughs in promoting the marketing performance of enterprises, and injecting new genes into the development of enterprises. This article will analyze and probe into the innovative operation concept of entrepreneurs in a new age under cyber economy from the perspectives of clear concept, the focus of innovation in operation mode, the difficulties encountered in the development of the enterprise and solutions.